Advertising - planning campaigns for long periods
Posted: 06 Jan 2025 12:28
Dear Bernd,
I have a question.
What would be the best practice for planning campaigns that run for long periods?
At the moment we have multiple advertisers who have campaigns running for 2 or 3 years.
I plan them for the complete running time in the campaign window (start date - end date), and then use dynamic overlay to schedule them in.
When I do this I do get the message that i'm planning for a long time, and if i'm sure to continue.
Is this the correct way to plan these ads?
I have noticed that lot of my advertising slots are already partially taken because of these long running campaings.
If i put in the correct start data and end data in the campaign window - then do dynamic overlay assignment - but only fill in 2 months (start date and end date) - would PFA replan automaticaly after those 2 months are over, until the end date in the campaign window has arrived?
If not, would that be a option for a upcoming update?
Regards,
Steve
I have a question.
What would be the best practice for planning campaigns that run for long periods?
At the moment we have multiple advertisers who have campaigns running for 2 or 3 years.
I plan them for the complete running time in the campaign window (start date - end date), and then use dynamic overlay to schedule them in.
When I do this I do get the message that i'm planning for a long time, and if i'm sure to continue.
Is this the correct way to plan these ads?
I have noticed that lot of my advertising slots are already partially taken because of these long running campaings.
If i put in the correct start data and end data in the campaign window - then do dynamic overlay assignment - but only fill in 2 months (start date and end date) - would PFA replan automaticaly after those 2 months are over, until the end date in the campaign window has arrived?
If not, would that be a option for a upcoming update?
Regards,
Steve